FreePriceCompare.com named UK's most trusted home energy comparison site in 2025 CertifyCircle Awards
London, UK - 2 December, 2025 - FreePriceCompare.com has been named overall winner in the 2025 CertifyCircle UK Home & Energy Comparison Excellence Awards, achieving an Overall TrustScore™ of 92/100 after what CertifyCircle describes as its most demanding audit of a UK home energy comparison service to date.
The awards programme, powered by CertifyCircle’s Trust OS, was created to answer a blunt question: which energy comparison sites genuinely act for UK households, and which are tuned mainly for clicks and commissions? CertifyCircle evaluated leading UK services against more than 600 behavioural, legal, content and UX signals.
FreePriceCompare.com emerged as the highest-scoring site in this year’s cohort. The audit highlighted its transparent, side-by-side tariff views, its habit of showing true monthly and annual costs, and its willingness to spell out when “doing nothing” could leave a household hundreds of pounds worse off over the life of a tariff. Its calculators and plain-English guides on fixed versus variable deals, prepayment meters and auto-renewals were described as built for ordinary households rather than rate cards.
DESIGNED FOR REAL HOUSEHOLDS
“Millions of UK households now begin their energy decisions on comparison sites, so these services quietly shape people’s financial safety nets,” said Chris Lawmax, spokesperson for CertifyCircle. “FreePriceCompare.com stood out because its journeys read as if they were written for a tired parent on a Sunday evening, not for a media planning deck.”
Reviewers also praised FreePriceCompare.com’s approach to data protection and behavioural design, noting law-aligned consent flows, the absence of manipulative nudges, and clear explanations of how the site gets paid.
Commenting on the recognition, Shailesh Ramani, founder of FreePriceCompare.com, said: “Energy decisions deserve the same seriousness as a mortgage. Being independently audited and recognised by CertifyCircle validates years of work on the unglamorous details – the disclosures, the explanations, the edge cases.”
TRUST OS AND PARTNER CHECKS
The CertifyCircle UK Home & Energy Comparison Excellence Awards sit on top of CertifyCircle’s Trust OS, a five-layer trust stack that focuses on behaviour rather than badges. For certified clients, protection also extends beyond their own organisation through Reverse Audit™, which gives firms a limited number of fast background checks on key partners each month.
For consumers, the TrustScore™ and awards badge are intended as shorthand: this is a home energy comparison site that has been stress-tested on their behalf in a cost-of-living crisis where standing charges and contract quirks can matter as much as the unit rate.
About FreePriceCompare.com
FreePriceCompare.com is an independent UK comparison site helping households compare and switch home energy tariffs. By combining transparent, side-by-side tariff comparisons with interactive calculators and plain-English guidance, it aims to turn complex energy bill decisions into clear, confident choices.
About CertifyCircle
CertifyCircle is a next-generation Trust OS that turns audits, data and behaviour into living proof.Live Audit™, TrustScore™ and the CCX Ledger™ create a single, real-time view of trust.Risk stops being a surprise and becomes a visible, trackable signal. In a world that runs on confidence, CertifyCircle sits quietly underneath as the operating system.
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