Rachel S. Lee Founder of GetFeatured.com Shares Branding and SEO Secrets to Help Entrepreneurs Transform Their Online Identity
LOS ANGELES, CA - January 15th, 2026 - Entrepreneur and visibility expert Rachel S. Lee is on a mission to help founders, coaches, and personal brands take control of how they appear online. In her latest training, “Transform Your Online Identity: Branding & SEO Secrets,” Lee breaks down a powerful three-part strategy that combines website optimization, social media branding, and press release distribution to elevate credibility, boost search visibility, and position experts as the go-to authority in their industry.
“As we evolve, so should our digital identity,” says Lee. “Your online presence should reflect who you are now, not who you were five years ago.”
Lee, who is also the founder of GetFeatured.com, emphasizes that branding isn’t just about visuals; it’s about what shows up when people Google you, how your authority is perceived by potential clients, and whether or not your business appears trustworthy in search results. As more business decisions are made based on online research, Lee argues that visibility is no longer optional; it is foundational.
In the training, Lee outlines a clear formula to transform an entrepreneur’s online identity and build trust faster:
Step 1: Website SEO & Brand Messaging
“A business without a website is like a store with no front door,” Lee explains. She recommends starting with a simple, keyword-optimized website using platforms like GoHighLevel, WordPress, or Squarespace. The focus should be on metadata, keyword-rich copy, and long-tail search terms such as “Los Angeles business coach” or “virtual personal trainer for women.”
This foundational asset allows businesses to control their narrative, show up in Google results, and drive traffic to a branded domain. “You don’t need a 20-page site,” Lee notes. “Just a few key pages with the right language can make all the difference.”
Step 2: Social Media SEO & Authority Layers
Next, Lee encourages entrepreneurs to audit their key platforms, including Facebook, LinkedIn, Instagram, Twitter/X, TikTok, and Threads, ensuring each contains updated bios, relevant keywords, and direct links back to the website.
“You don’t have to post every day, but you do need to be discoverable,” says Lee. “Your social profiles rank on Google. Treat them like digital billboards.”
By syncing content, links, and messaging across platforms, entrepreneurs reinforce consistency and credibility, sending stronger trust signals to both audiences and search engines.
Step 3: Press Release Distribution for Authority & SEO
The final pillar of Lee’s strategy is press release distribution, a guaranteed way to generate high-authority backlinks, improve Google rankings, and appear on news media platforms.
Through GetFeatured.com, entrepreneurs can publish keyword-rich press releases across hundreds of websites in just a few days. These releases create “As Seen On” credibility, strengthen SEO, and can be repurposed into additional assets such as blog posts, email newsletters, and social media content.
“Press is the secret weapon most businesses aren’t using,” Lee says. “It’s fast, affordable, and guaranteed. One press release can completely change how people perceive your brand.”
Lee recommends publishing releases monthly or quarterly to maintain momentum, demonstrate relevance, and keep fresh, positive content rising in search results.
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