• Cybersecurity leader KnowBe4 joins as cornerstone account, anchoring core agency practice group
  • Late-stage wins across enterprise technology, AI and hardtech verticals drive 20% year-over-year revenue growth
  • Senior-level team expansion deepens Series B to IPO client portfolio

AUSTIN, Texas & SAN FRANCISCO --(BUSINESS WIRE)

Treble, the preeminent earned media B2B technology public relations agency, today announced record 2025 revenue, posting a 20% year-over-year increase.

This growth was driven by the strategic expansion of its Enterprise Technology and Cybersecurity Practice Groups, including its selection as the U.S. agency of record for KnowBe4, a leader in the rapidly growing human risk management market category.

Treble’s 2025 performance reflects a market shift. Enterprise brands want to partner with agencies that can build leadership and drive visibility in AI search results powered by the credibility of earned media, while maintaining the speed, creativity and strategic counsel expected by emerging growth companies.

Companies are turning to Treble not only for its earned media domain expertise, but also for its differentiated model: senior-level teams embedded in day-to-day operations, a proactive and results-driven media engine and a creative approach that consistently translates complex technology into compelling, high-impact stories.

“2025 was a transformative year for Treble,” said Ethan Parker, founder and CEO of Treble. “Our growth at the enterprise level—paired with our commitment to growth-stage startup innovators—positions us uniquely in the market. We are building a team that collaborates and wins with innovative companies across the spectrum of B2B technology—empowering them with earned media to scale, win market share and ultimately achieve a premium exit or IPO.”

“The cybersecurity market moves fast, and expertise matters,” said Matt Grant, senior vice president and head of Treble’s Cybersecurity and Enterprise Practice Groups. “KnowBe4 is the standard-bearer for security awareness. Representing a brand of this caliber is a testament to the depth of our cybersecurity practice. We are eager to apply our domain experience to further elevate their story as they continue to help organizations navigate an increasingly complex threat landscape.”

Cybersecurity, Enterprise Tech and AI Anchor Practice Group Growth

Treble’s continued growth is reflected in the performance and specialization of its four core practice groups:

Cybersecurity Practice Group: Now anchored by KnowBe4, the provider of the world-renowned platform that comprehensively addresses human and agentic AI risk management. KnowBe4 selected Treble for its specialized market knowledge and ability to execute high-velocity campaigns. The win extends Treble’s longstanding track record representing leading cybersecurity brands and expands the agency’s footprint in the security ecosystem.

Enterprise Technology Practice Group: Building on core client relationships with leading enterprise companies, including LogicMonitor and Azul, Treble delivers integrated PR programs aligned with business goals, including earned media that establishes market leadership and positions brands for IPO and beyond.

Artificial Intelligence Practice Group: Focused on shaping the narrative for companies advancing AI innovation, including edge AI, enterprise AI platforms and agentic AI solutions. Treble clients include SymphonyAI, a market leader in vertical AI, and ZEDEDA, a proven leader in operationalizing edge AI.

Hardtech Practice Group: Dedicated to companies transforming physical industries—from advanced manufacturing and industrial robotics to aerospace and mobility, including Salient Motion, a leading supplier of aerospace and defense industry components.

Partner Perspectives

“In the cybersecurity sector, cutting through the noise is critical. We partnered with Treble because they bring proven experience guiding VC and PE-backed companies through significant growth, strong relationships with top-tier media and a creative approach to the crowded tech landscape,” said Sara Aiello, vice president of corporate marketing at KnowBe4.

“Scaling communications requires a partner that moves with speed without sacrificing strategy. Treble brings a rare combination of boutique-level agility and enterprise-grade sophistication,” said Richard Brewer-Hay, head of communications at LogicMonitor. “They act as a true extension of our team, consistently delivering the high-impact media results necessary to support LogicMonitor’s market expansion.”

“Public relations has become a critical driver of visibility and influence in an AI-driven buying environment, not just with journalists but with the AI models shaping how buyers discover and evaluate companies,” said Michelle McGlocklin, vice president of corporate communications at Azul. “Treble understands this shift better than anyone. They are helping Azul future-proof its narrative by ensuring our story is clear, consistent and discoverable across both media and AI-powered search.”

Accelerating Valuation, Visibility and Growth Through Earned Media

In 2026, Treble will continue to expand its enterprise practice and invest in senior-level media talent. The agency remains focused on its core mission: helping clients secure market leadership in competitive markets through high-impact, data-backed storytelling. At the same time, Treble will broaden its support for growth-stage startups, focusing on its value proposition of accelerating valuation, visibility and growth through earned media and executive thought leadership.

“We are at the forefront of accelerating PR in the age of AI,” Grant added. “Earned media must excel at its core purpose while also fueling the AI engines that shape discovery, trust and decision-making. Treble brings senior-level strategic talent and agile execution that helps both enterprise brands and growth-stage innovators punch above their weight and build lasting market leadership.”

Companies seeking to strengthen category leadership, win enterprise mindshare or activate AI-optimized earned media programs can contact Treble at [email protected].

About Treble

Treble is the preeminent earned media B2B technology public relations agency, specializing in helping companies at every growth stage—from early-stage startups to enterprise organizations. Working with venture capital firms and their portfolio companies, Treble has helped 31 companies achieve successful exits. Treble provides comprehensive solutions for clients, including earned media, analyst relations and thought leadership programs. Recent industry recognition includes being named a Top PR Agency by Ragan Communications and PR Daily, winning Agency of the Year from the Business Intelligence Group and ranking among the top companies on the Inc. 5000 Regionals Southwest list. Visit us at treblepr.com or on LinkedIn and X.

Media Contact
Treble
Matt Grant
[email protected]

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