Kevin Harrington's Big Brand Ventures Announces Equity Partnership with Sunburn Drink, the First Internal Suncare Beverage
Big Brand Ventures, led by serial entrepreneur and original Shark Tank investor Kevin Harrington, together with Brian Harrington, Brandon T. Adams, Tim Harrington, Amanda Harrington, and team, is pleased to announce that it has reached an equity investment deal with Sunburn Drink, the pioneering internal suncare beverage brand founded by Florida entrepreneurs, Robert Foster and Joshua Paul Hooks.
This strategic partnership aligns Big Brand Ventures’ proven track record of scaling consumer brands with Sunburn Drink’s innovative approach to sun protection, hydration, and skin health.
Redefining the Suncare & Hydration Aisle
Sunburn Drink is the first product to combine advanced hydration (akin to leading brands like Liquid IV or Waterboy) with skin-care ingredients, antioxidants, vitamins, and sun-recovery properties in a shelf-stable stick-pack format. Unlike topical sunscreens, Sunburn Drink supports the body from within, nourishing the skin for sun defense and after sun exposure.
By merging hydration and internal suncare, it creates a new “inside-out” sun wellness category that complements traditional sun-care offerings and hydration sets.
Why Big Brand Ventures Invested
- Brand-building expertise: Under Harrington’s leadership, Big Brand Ventures brings decades of experience launching, marketing, and scaling high-impact consumer brands.
- Strategic alignment: The opportunity to bridge wellness, beauty, and functional beverage sectors aligns with current consumer trends toward ingestible skincare and multipurpose products.
- Retail & distribution growth: The investment will help accelerate Sunburn Drink’s national rollout into pharmacies, mass retail, grocery chains, and big-box stores.
- Market validation: With early traction in Florida retail, Amazon, and resort markets, Sunburn Drink has demonstrated strong consumer interest in internal suncare.
Quotes from the Leadership
“I’ve backed hundreds of consumer innovations in my career, and when I met Joshua and Robert and sampled Sunburn Drink, I knew they were onto something category-disrupting,” said Kevin Harrington, of Big Brand Ventures. “This is not just another beverage, it’s a new way to think about skin health. We’re excited to bring our scaling power to make Sunburn Drink a household name.”
“Robert and I founded Sunburn Drink with a vision to give people protection from inside out,” said Joshua Paul Hooks, Co-Founder of Sunburn Drink. “With the Harrington team joining us as partners, we now have the resources, strategic muscle, and distribution pathway to deliver that vision across the globe.”
Next Steps & Retail Plans
Over the next 12 months, the companies will prioritize:
1. Expansion into national retail accounts (pharmacies, big-box, grocery chains)
2. Broader marketing campaigns to drive consumer awareness and education
3. Packaging and SKU development
4. Pilot programs and merchandising support to secure shelf presence
Sunburn Drink will continue to operate under its existing leadership, with Big Brand Ventures advising on go-to-market execution, brand architecture, and distribution partnerships.
About Big Brand Ventures
Big Brand Ventures is a consumer-focused growth firm led by Kevin Harrington, Brian Harrington, Brandon T. Adams, Tim Harrington, and Amanda Harrington. The organization specializes in scaling brands from early stages through national distribution, leveraging innovation, marketing systems, and retail partnerships.
About Sunburn Drink
Sunburn Drink is a functional wellness beverage founded by Robert Foster and Joshua Paul Hooks. Its mission is to “Unburn Your Sunburn” enabling skin recovery, hydration, and nourishment from within. It is the first internal suncare drink designed to accompany traditional sun protection.
Information contained on this page is provided by an independent third-party content provider. XPRMedia and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact [email protected]
